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Understanding Tax Deductions in Canada: A Guide for Small Business Owners

tax deductions canada

Tax season is here! It’s time to collect receipts, organize documents, and prepare to file your business tax form. The CRA offers many tax deductions for small business owners. You may only claim a portion of some, while others are deductible at 100%. What is tax deductible in Canada? Read on to find out!

What is a Tax Deduction?

A business tax deduction, sometimes called a write-off, is an expense that lowers the total amount of tax a business has to pay. It is subtracted from the business’s gross income, helping arrive at the taxable income for that year. Tax deductions include expenses such as equipment purchases, office rent, insurance, and business-related travel. 

What is an Example of a Tax Deduction for a Small Business?

Small businesses qualify for many tax deductions, including but not limited to:

  • Capital cost allowance: If a business purchases items (buildings, computers, vehicles, computer equipment, a franchise), it can depreciate these articles (over time) providing tax benefits for several years.

  • Bad debts are debts that a business is unable to collect. The Canadian Revenue Agency allows a business to claim bad debts, excluding those resulting from a conditional sales agreement or those for a mortgage.

  • Start-up costs are incurred preceding the start of business operations and may be claimed as a business expense.

  • Fees, licenses, and dues: A small business may claim professional service fees, fees for professional licenses, and professional association fees (membership in a commercial or trade association).

  • Use of home expenses: If a business operates from a home, that business may claim a portion of the interest on the home mortgage, home insurance, electricity, and heating costs.

  • Delivery, freight, and express: A business may claim fees for mail services and delivery.
  • Fuel costs: A small business may deduct the cost of fuel (diesel, gasoline, propane) motor oil, and/or lubricants used for business operations. This deduction does not include fuel used in a motor vehicle. 
  • Insurance: A business may deduct business insurance policies (general business liability, business interruption insurance, business property insurance, fire insurance, etc.). Businesses cannot deduct the insurance for motor vehicle or life insurance premiums.  
  • Interest and bank charges: A small business may write off any interest incurred on money borrowed to acquire property for the business and/or for general business purposes, as well as bank charges that are incurred when processing your payments.
  • Maintenance and repairs: Businesses may deduct the cost of materials and labour for maintenance and minor repairs done to property the business uses to earn income.
  • Meals and entertainment:  When an owner/employee of a business attends a conference, convention, or similar event the business may claim up to 50% of the cost for beverages, food, plane tickets, gratuities, and hotel rooms. When a business owner/employee takes a client to a sporting or entertainment event, the business may claim 50% of the cost of entrance fees, tickets, food, cover charges, beverages, gratuities, and room rental for a hospitality suite.
  • Motor vehicle expenses: If a small business incurs expenses through the use of a personal vehicle for business purposes, it may claim those expenses (by keeping an accurate log of use). If a business owns a vehicle/fleet of vehicles, it may claim insurance, fuel, parking, maintenance, and repairs. 
  • Prepaid expenses are expenses paid ahead of time (ie: yearly rent) and may be claimed.

  • Office expenses may be deducted (cost of pens, paper clips, pencils, stationery, and stamps.

  • Other business expenses are expenses incurred to earn income and that are not included on a previous line of the business claim (disability-related modifications, property leasing costs, computer/other equipment leasing costs, allowable reserves, convention expenses, private health services plan premiums, and/or premiums not previously deducted.

  • Property taxes: A business may deduct property taxes incurred for property used in the business (taxes for the land and/or buildings where the business is located).
  • Rent: A small business may deduct rent incurred for property used in the business (rent for the land and/or buildings where the business is located).
  • Salaries, wages, and benefits: Businesses may deduct gross salaries and/or other benefits paid to employees, but not a salary paid to the owner or business partner.
  • Supplies: A business may deduct the cost of items used indirectly to provide goods and/or services (ie: cleaning supplies used by a plumber, drugs and medication used in a veterinary operation, supplies used to manufacture a product, software that is used to supply a service).
  • Telephone and utilities: Small businesses may deduct costs for telephone and utilities ( electricity, gas, oil, water, cable, etc.) if they incur these expenses to earn income.
  • Travel: A business may deduct up to 50% of travel expenses incurred while earning business and professional income (public transportation fares, hotel accommodations, meals, etc.).

  • Cloud Computing Service Provider Fees: Cloud computing (that provides access to business applications and data from anywhere, at any time, on any mobile device) may be claimed as a business expense.

  • Donations: A business can claim donations made to registered Canadian amateur athletic associations, registered charities, registered national arts service organizations,  government bodies, registered Canadian low-cost housing corporations, registered universities, registered municipal or public bodies, certain registered foreign charitable organizations, and the United Nations.

  • Advertising: Small businesses can deduct expenses for promotion and advertising, including amounts paid for promotional gifts and business cards. Businesses may also deduct expenses for advertising on Canadian television, in Canadian newspapers, on Canadian radio stations, and in digital or online advertising.

If You Are Unsure

Tax deductions in Canada are constantly changing. If you’re in doubt about the tax deduction potential of a particular business expense, check with your accountant and/or with the CRA. No matter what size your business is, what type of business you operate, or where you operate from, your accountant can ensure you receive the deductions you qualify for. Let your chartered professional accountant help you reduce your business’s tax burden.

Contact Cook and Company Accountants for all your tax needs. Whether you operate a sole proprietorship or a large corporation, Cook and Company will use our expertise and experience to simplify tax time. Contact us to request a consultation.

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Audit Planning: Tips for a Successful Audit

tips for a successful audit

Your business file is chosen for an audit by the Canadian Revenue Agency. What does this mean? What happens next? How can you ensure a successful audit?  Read on to find answers.

What is a Tax Audit?

A tax audit is a detailed examination of a company’s records and books by the Canadian Revenue Agency (CRA). It’s intended to confirm that your records/books support your tax return. Audits ensure that the Canadian tax system is fair for all.

How is a Business Chosen for Audit?

11,328 small and medium-sized business audits occurred in 2020/2021. Files are chosen for audit based on a risk assessment; factors such as non-compliance with tax obligations, frequency of errors on tax returns, and comparison to similar files. If your company’s file is identified as high risk, a CRA officer reviews your information to determine whether the CRA should go forward with an audit.

What Issues Prompt an Audit?

The CRA may consider an audit due to any/all of the following:

  • Multiple or repeated errors on your tax returns
  • Expenses not in line with others in your industry
  • Major changes in income or expenses
  • Repeated losses
  • Overly large charitable donations
  • Under-reported earnings
  • Discrepancies between GST returns and Tax returns
  • Unsubstantiated home office deductions
  • Missing information
  • Shareholder loans that should be considered income
  • A lifestyle incongruent with your declared income
  • Real estate transactions
  • Vehicle expenses
  • Audit of a related party
  • Informant tips

What Happens During an Audit?

A CRA auditor contacts your company via mail or phone and sets a date, location, and time for the audit. A review is held at your business location, accountant’s/representative’s office, or a Canadian Revenue Agency office. Your company is given the CRA agent’s contact information and informed of the scope of the upcoming audit. You’re asked to provide supporting documents for the review. The auditor copies your records/books and/or borrows your documents. The agent discusses any questions and addresses any concerns that arise during the audit.

Tips for a Successful Audit

The following suggestions help smooth the audit process.

  • Provide all documents requested: This may include:
    • Business records (ledgers, invoices, bank statements, receipts,  journals, contracts, rental records)
    • Personal records (mortgage documents, bank statements, credit card statements)
    • Records of individuals related to the business (family members, spouses, corporations, partnerships, trusts)
    • Records from your accountant that relate to the books and tax returns of your company
  • Ensure books are accurate: 
    • Reconcile bank balances to ensure no mistakes have been made 
    • Review accounts  
    • Record every expense, categorizing expenses alongside cash flow tracking
    • Save and organize your receipts
    • Keep business and personal expenses separate
    • Backup your data
    • Use accounting software to increase accuracy and ease record-keeping
    • Consider outsourcing your accounting

  • Communicate with auditors: Keep auditors informed. Be courteous. Prep everything requested. Periodically request updates on the procedure. Ask questions for clarity.
  • Make yourself available to assist, to answer questions, and to gather further information. 
  • Review the findings: Ask for an explanation of any changes. Go over these changes with your Chartered Professional Accountant. Decide if you are in agreement or whether you wish to challenge the findings. 
  • Challenge the findings: If you disagree with the assessment, contact the auditor and explain your concerns. Provide documents to support your position. If you are unable to resolve the disagreement, you may appeal.

Filing taxes for a business is a complex and complicated procedure. A  Chartered Professional Accountant ensures your tax return is accurate/complete, you receive the deductions you’re entitled to, and the chances of your file being chosen for an audit are minimal.

Contact Cook and Company Accountants for all your tax needs. Whether you operate a sizable corporation with multiple subsidiaries or a sole proprietorship, we use our experience/expertise to make tax time a breeze. In the event of an audit, we’ll assist in dealing with the CRA. Contact us for a complimentary consultation.

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How to Make your Business Taxes Easier Next Year

Two people sitting down sharing how to make business taxes easier

Business income taxes are a year-round experience, not a single event. Having just paid your taxes, you likely aren’t thinking of the next tax season. However, there’s no such thing as “too early” to think about future business taxes. So, how can you make tax preparation easier next year? How can you simplify the process? The following are some ways to make the next tax season less complicated and more relaxed: 

  • Stay informed: If you’re looking for useful tips, helpful resources and current information, check out the Government of Canada’s web page for small businesses and the self-employed. 
  • Establish a tax calendar: This essential tax-planning tool helps you keep track of important dates and deadlines. Find these dates and deadlines on the Government of Canada’s website for important dates for corporations/businesses. 
  • Classify your business correctly as this affects the taxes required. For information on Sole Proprietors, Corporations and Cooperatives, see the Government of Canada’s website. If you’re still not sure what classification your business comes under, consult your CPA. 
  • Keep accurate, detailed, and updated records: This makes it easier to organize, check and file your business taxes without missing possible deductions or increasing your risk of an audit. Invest in accounting software to simplify accurate record keeping. Keep all financial information (such as your profit and loss statement, balance sheet, etc.) up to date to make filing easier during next year’s tax season.
  • Track expenses: As the government allows credits and tax deductions for qualified business expenses, it’s wise to keep track of all business-related expenses throughout the year. As the CRA does not accept credit card statements as proof of expenses, in order to take advantage of these tax deductions you must collect receipts for all business-related activities including accounting fees, business advertising and promotional expenses, business licenses and memberships, use of home expenses, interest and bank charges, insurance premiums, meals and entertainment, office expenses, rent, repairs and maintenance, tools and equipment, vehicle expenses, and parking fees. Record and file them appropriately. You can keep physical receipts or digital copies.
  • Keep business and personal banking separate: Open a dedicated bank account for your business, preferably one with online access as this makes it easier to make payments and do bank reconciliations. If you need business money for personal expenses, do a regular transfer to your personal account. This will make bookkeeping much easier.  Don’t use your personal credit card for work purchases or your business card for personal purchases.
  • Get organized:  Place your tax return and tax documents in a safe place where you’ll be able to quickly and easily find them. Separate any documents you receive that might have tax implications into at least four different categories including income items, deductions, business changes and others. Organize documents into each file accordingly. Better yet, digitize. It’s stressful keeping receipts, forms and other necessary paperwork organized and easily available. There are cloud-based platforms you can use to take pictures of receipts and categorize the expense.
  • Hire a CPA: Most small businesses prefer to have a Chartered Professional Accountant complete their Canadian income tax returns. This saves time and effort, provides assurance of accuracy and increases your chances of efficient tax planning.

As a business owner, you have a lot to think about such as daily operations, growth strategies, building/maintaining your customer base, hiring/retaining quality employees, etc. Use these tips to help make your business taxes and tax filing easier next tax season. It’ll be one less thing to worry about!

Not sure what tax deductions your company qualifies for? Need help with tax planning strategies? Contact Cook and Company Chartered Professional Accountants. Whether you operate a sole proprietorship or a sizable corporation with multiple subsidiaries, we use our experience and expertise to assist you. Contact us for a complimentary consultation.

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Financial Planning, Where to Start?

No business can expect to make money without also managing it effectively. Establishing and achieving key financial milestones is essential to the health of a business. Every financial decision you make can have a significant impact on the overall strength of your company, ultimately defining the future of your business. This is why financial planning is crucial. 

What is financial planning for a business?

Financial planning is the task of determining how your business will finance its strategic goals and objectives. The plan is a document that describes the activities, resources, equipment and materials needed to achieve these objectives. It sets time frames for your goals and strategies for achieving them. It helps you be in control of your company’s income, expenses and investments and is essential to building a successful business. A good plan includes an assessment of the business environment, company goals, resources needed to reach these goals, team and resource budgets and risks that might be faced. It ensures a company is equipped in advance to deal with changing circumstances at both personal and business levels. 

Why create a financial plan for your business? 

There are a myriad of reasons to create a financial plan for your company. 

  • To manage your risk and respond quickly to financial issues: A business must plan for a lot of risks (death or disability of central figures, illness, property ownership loss, lawsuits, interruption of business, lower than expected revenue, high overheads, etc.). By regularly reviewing risks and planning a response, a company is prepared to tackle issues quickly, before they become hard to manage. 
  • To provide a road map for growth: It’s easy to focus on daily issues and neglect long-term planning. A financial plan helps a company focus on the future by providing clear goals for company growth and performance.  It helps you analyze your current situation and project where you want the business to be in the future.
  • To help you develop a good tax strategy: Financial planning is helpful when it comes time to submit your tax return or if you sell the company.
  • To identify sales trends: A financial plan that includes quantifiable targets and sales records helps determine which individual products and which initiatives are most lucrative, making it possible to adjust your marketing strategy appropriately.
  • To prioritize expenditures: A financial plan sets clear expectations for cash flow and helps a business owner to consider spending priorities. 
  • To identify necessary cost reductions: A financial plan helps you refer to past spending and identify unnecessary or over-inflated costs so you can adjust accordingly. 
  • To create transparency with staff and investors by sharing key figures (revenue, costs, profitability, etc.).
  • To show progress: A financial plan is helpful in showing increased revenues, cash flow growth and overall profit in quantifiable data, encouraging business owners.

How to get started with your financial plan: 

The following are the basic steps of creating a financial plan for your business. 

  • Determine your financial goals:  Are you looking to expand your business? Do you wish to increase your product/service’s market share? Are you interested in strengthening your customer service? Do you need more equipment and/or staff? The financial plan you build for your company largely depends upon your goals and your unique stage of business development.
  • Take stock of your assets: What is the balance of your business bank accounts? What are your accounts receivable, cash equivalents and short-term investments? How much stock do you have on hand? How many supplies are presently in storage?  
  • Determine your income, expenses and debt: Where does all your money go? Examine your cash flow and track your spending. Look at salaries (including your own), rent or mortgage payments, communication expenses (internet, telephone services, etc.), utilities, storage, distribution, promotion, office supplies and general maintenance. What is your monthly, quarterly and yearly income? What debt do you carry (bank loans, lease payments, income taxes payable, etc.)
  • Develop financial projections: Create monthly projections based on sales forecast and anticipated expenses (labour, supplies overheard). Prepare a projected income (profit and loss) statement and a balance sheet projection. This is a crucial part of your business plan if lenders and/or investors are involved.
  • Arrange for financing (if needed): Use your financial projections to determine your financing needs. Approach your financial partners to discuss options. Well-prepared projections reassure bankers/investors that your financial management is solid.
  • Plan for contingencies: Decide what you will do if your finances suddenly deteriorate. Establish emergency sources of money (maintain a cash reserve or keep some room on your line of credit).
  • Monitor your progress: Periodically, compare actual results with your projections to see if you’re on target or need to adjust. Monitoring helps you spot financial problems before they get out of hand.
  • Get help: Consider hiring an expert to help you put together and monitor your financial plan. Your accountant is an invaluable resource. They can provide you with powerful financial planning solutions. By carrying out a detailed analysis of your current processes, bringing your objectives into focus, and developing viable strategies, they’ll help you utilize your company’s finances in the most effective ways possible. The result? Greater clarity, measurable results and long-term growth. 

A financial plan affects day-to-day fiscal decision-making, defining the future of a business and shaping a company’s journey. A detailed financial plan brings a company’s objectives into focus and helps in developing viable strategies. Corporate financial planning demands a strong understanding of commerce and how companies operate fiscally. It also calls for attention and care for the immediate financial needs and specificities of your enterprise. 

Need help preparing a financial plan for your business? Contact Cook and Company Chartered Professional Accountants. We can provide you with powerful financial planning solutions. Whether you operate a sole proprietorship or a sizable corporation with multiple subsidiaries, Cook and Company use their experience and expertise to help your business. Contact us for a complimentary consultation.

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Tips for Handling Charitable Donations

Many businesses look for ways to give to and/or be involved with their communities. They search for organizations they feel a connection to, then donate their time and money. This benefits the community and builds goodwill for the company. Charitable contributions from businesses to nonprofits qualify for a reduction of taxable income. The CRA considers a gift/donation to be a voluntary transfer of money or property for which you expect and receive no consideration. Sometimes the paperwork and/or tax requirements for these contributions are complicated. The following is information and tips for handling charitable donations. 

  • To make the most out of company donations, choose the right organization to donate to. 
  • For a small business that’s tied to a community, it makes sense to pick a local group.
  • Put sufficient time, effort and energy into choosing the right organization for your support.
  • Ensure you’re supporting causes that are meaningful to you and allocate your giving to align with your values and ideals.
  • Set an annual donation budget.
  • Recurring or automatic monthly donations are easy and convenient.
  • For a donation to be eligible, the transfer of ownership has to be voluntary.
  • Contributions of services, such as time, skills and effort do not qualify.
  • Donations of cash, goods, land and/or listed securities to a registered charity or other qualified organization are eligible. 
  • Businesses can only donate to qualified entities. Most of these are registered charities.
  • Donation tax credits vary by province. 
  • Incorporated business owners have the choice to donate personally or via their corporations.
  • Securities are the most efficient way to give. Donating publicly traded securities (stocks, mutual funds, bonds, etc.) directly to a charity eliminates the capital gains tax as these securities are sold and you still receive a tax receipt for the fair market value on the date the security is received by a broker. Your charity gets the full value of the securities.
  • Before making a donation of securities, it’s important to contact the qualified donee and verify that they can accept in-kind donations.
  • Ask the charity for its registration number and confirm its status in the List of charities. You can also call the Charities Directorate at 1-800-267-2384.
  • To qualify for a deduction, ask for an official donation receipt that meets the requirements of the Income Tax Act and its regulations. 
  • If an organization you donated to is no longer registered but was registered when you made your donation, you can still use your receipt to claim.
  • When a business donates to charity it can claim a tax deduction against income. By reducing taxable income, the corporation reduces its tax liability.  
  • Canadian small businesses can claim deductions on charitable donations for up to 75% of their net income. 
  • There are two charitable tax credit rates (federal and provincial) and any eligible amount you give above $200 qualifies for a higher rate.
  • When you donate over $200, you are automatically eligible to carry the donation forward and claim it on your tax return for any of the next five years. This flexibility means that the unclaimed carry-forward portion may qualify for a larger deduction in the future.
  • You cannot claim charitable donations to create or increase a loss but unused charitable donations can be carried forward and used in any of the five following tax years. 
  • The tax treaty between Canada and the U.S. allows for a deduction of donations made to U.S. charities if your business has U.S. source income.
  • Qualified donees include:

Corporate charitable donations provide shareholders with a chance to support their community and receive tax incentives at the same time. The tax incentive for donating to charity is generous, reducing the effective cost of the donation and making the act of giving both an emotionally and financially gratifying experience. The rules for charitable donation by a business are many and complicated. Speak with your accountant. They have the knowledge and experience to help you fully leverage your donations. 

Looking for an experienced accounting firm that can minimize your tax obligations and help with your charitable giving? Contact Cook and Company Chartered Professional Accountants. Whether you operate a sole proprietorship or a sizable corporation with multiple subsidiaries, Cook and Company uses their experience and expertise to help your business. Contact us for a complimentary consultation.

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Should You Set up a Trust for Your Assets?

Set up a Trust

You probably know of others who have set up a trust(s) to protect their assets. Maybe you’ve heard mention of trusts on a TV special regarding inheritance and finances. Ever wondered what a trust is? Inquisitive as to how a trust might benefit you, your family and your business? The following is information regarding trusts and how they can protect assets. 

What is a trust?

A trust is a legal entity that allows you to transfer the legal title of an asset(s) to a person while assigning the benefit of the asset to another. The creator or original owner of the asset is called the grantor. The person who manages the trust is known as the trustee (often an attorney or accountant). The person who receives the benefits is known as the beneficiary. Depending upon the type of trust, the grantor can retain the right to make some or all decisions regarding the trust. A well-designed trust helps save time, paperwork and other challenges when settling an estate. It can reduce the amount of estate taxes beneficiaries have to pay when they inherit assets. 

Categories of trusts:

Trusts are either revocable or irrevocable and may take effect during your lifetime or after death.

Revocable trusts are most common and can be changed or revoked at any time. They instruct the trustee on how to distribute your assets to beneficiaries while you’re alive, after death or if you become incapable of doing so. Income from trust-held assets is taxable at Canadian trust tax rates.

Irrevocable trusts are set in stone the minute the agreement is signed. Only in rare circumstances may changes be made. Irrevocable trusts remove the benefactor’s taxable estate assets, meaning they are not subject to estate tax upon death. The benefactor is also relieved of tax responsibility for any income generated by the assets. The trust is protected from creditors and legal judgment.

What are the advantages of a trust?

There are a variety of benefits to the establishment of a trust. You can:

  • Control assets and provide security for both the grantor and the beneficiaries.
  • Provide for beneficiaries who are minors or require expert assistance managing money.
  • Minimize the effects of the estate or income taxes.
  • Provide expert management of estates.
  • Minimize probate expenses.
  • Minimize the time to accomplish probate. 
  • Maintain privacy.
  • Protect real estate holdings and/or a business.

What are the disadvantages of a trust?

There are a few issues to be aware of when considering the establishment of a trust(s).

  • Cost: An estate attorney usually does the paperwork involved in setting up a trust and transferring your assets into the trust.
  • Time: You’ll need to spend time dealing with paperwork. You may need to have uncomfortable conversations about who gets what.
  • May not be necessary: Some people can indeed save on estate taxes with certain trusts, but most estates aren’t subject to estate taxes in the first place.

Reasons to set up a trust:

There are a number of reasons that you may seek to establish a trust(s).  

  • You want to leave assets to minors or young adults
  • You have children from a previous marriage
  • You want a professional to manage your assets when you’re gone
  • You have a disabled or special-needs child
  • You want to support your spouse in the case of his/her incapacity
  • You want to save taxes

If you’re seeking to ensure that your finances are well managed as you pass your assets on, a trust is useful. A trust helps make sure that your assets are directed toward the people and causes that are important to you. 

Need help understanding the benefits of a trust? Want assistance setting up a trust? Contact Cook and Company Chartered Professional Accountants. We are based out of Calgary, Alberta, serving clients across Canada and the United States. We provide high-quality tax, assurance and succession planning services for a wide variety of privately-owned and managed companies. Contact us for a complimentary consultation.

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KPIs for Small Businesses

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In order to ensure your company is consistently progressing, it’s important to quantify your business’ performance with hard data. Key performance indicators (KPIs) help you assess your business’ results and build strategies for achieving your goals.

 

What are KPIs?

Key performance indicators (KPIs) are a set of quantifiable measurements used to gauge a company’s overall long-term performance. They demonstrate how effectively a company is achieving key business objectives and help determine a company’s strategic, financial, and operational programs. KPIs can be financial, including cash flow forecasts, gross profit margins, revenue growth rates and relative market shares. They can also be anecdotal, measuring foot traffic in a store, employee retention, repeat customers and quality of customer experience. KPIs help keep a small business on track.

 

Criteria for KPIs:

The goals of each firm are unique. Therefore your company must craft their own KPIs. However, all KPIs should meet the following criteria:

  • Actionable: Your KPIs should concretely and objectively show you the improvements that you need to make to help your business.
  • Accurate: The best KPIs are well-defined, quantifiable measurements that are easy to calculate and interpret.
  • Timely: Using old data won’t give you a measure of what’s going on currently. It‘s only useful if you use it as a comparison tool for current data.
  • Impact the bottom line: Whether your goal is to improve net profit margins or customer satisfaction and retention, an improvement in your KPIs should result in progress toward your goal.

How to choose the right KPIs for your small business:

There is no definitive list of KPIs that all businesses should track. What you measure depends upon your industry, stage of business growth and company goals. However, there are some things you should consider when choosing your KPIs.

  • Your business objectives: Good KPIs help you measure what’s important to your business. What are your company’s goals related to your customers or clients, your employees, your operations and your marketing? Choosing KPIs based on your business objectives makes them more valuable.
  • Your business stage: A new company might focus on customer acquisition cost and user activation rate. Established companies may focus on employee retention to help them grow the business. Focus on KPIs that are most relevant to your stage of business.
  • Lagging and leading indicators:  A leading indicator is forward-looking and can influence results. A lagging indicator is backward-looking and will tell you what results have happened. For example, customer satisfaction is a leading indicator while profit is a lagging indicator. Both are necessary barometers of how your business is and will perform.

KPIs most every business should track:

There are a few key performance indicators that are advantageous for almost every business to track. Though they are not the only KPIs that your company should track, they’re a good place to start.

  • Sales revenue refers to the income from all customer purchases and is the first KPI most companies evaluate to gauge success and market demand.
  • Cash flow forecast: Flow in and out helps business owners assess whether their sales and margins are appropriate and estimate payment timing and likely costs. It also helps in tax preparation, new purchases, or identifying any cash surpluses. This is one of the most critical KPIs for small companies to track.
  • Net profit and net profit margin: Net profit equals your revenue minus expenses. Keeping track of this KPI lets you know whether your business earns more than it spends. Your net profit margin is used to measure how profitable your business is and is a stronger indicator of your company’s financial health.
  • Gross profit margin is an analytical metric expressed as a company’s net sales minus the cost of goods sold. It shows the amount of profit made before deducting selling, general, and administrative costs. The benefit of tracking this KPI over time is that you can easily quantify how much money you’re keeping against the amount paid out to suppliers.
  • Monthly recurring revenue (MMR): If your firms’ focus is on retaining customers and preventing churn, then this KPI is important. You’ll want to measure new MRR (new customers), expansion MRR (customer who upgraded their plan) and churn MRR (revenue lost from customers cancelling before their expected average customer lifespan).
  • Customer acquisition cost is a measure of how much you have to spend to get one new customer. This KPI helps to determine how costly, and ultimately how profitable, growth is for your company.

 

Tracking KPIs is vital to the health of your business. The most successful businesses use KPIs to help them measure outcomes. Picking the right KPIs and utilizing tools to monitor them can help you make informed decisions to grow your business. Small business owners should incorporate key performance indicators in their business strategy to help evaluate progress and set goals. Keep your company on track with KPIs!

 

Need advice and help to grow your company through the use of key performance indicators? Contact Cook and Company Chartered Professional Accountants. Whether you operate a sole proprietorship or a sizable corporation with multiple subsidiaries, Cook and Company uses their experience and expertise to help your business. Contact us for a complimentary consultation.

 

 

References:

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Fraud Tips for Business Owners

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All businesses are susceptible to fraud, though small and mid-sized businesses are the most common victims. These companies are targeted as they often have few preventative policies in place. Though it’s impossible to be fully protected, there are proactive steps that you can take to minimize exposure to fraud risks.

 

Types of fraud: Fraud comes in many forms from both inside and outside a business.

  • Internal Fraud: Employee theft is a common source of fraud (lost inventory, unethical accounting, theft of financial assets, fake expenses, overinflated commissions).
  • External Fraud: Customer fraud (counterfeit bills, bad cheques, stolen credit cards, fraudulent requests for refunds/returns), third-party contractor fraud (overbilling, fee schemes, failure to deliver) and computer fraud (hacking, information theft, data mining) are the most common types of external fraud.

 

Ways to reduce fraud: There are many policies and practices that can help to reduce the possibility of fraud in your business.

    • Create a fraud policy that covers topics such as what actions constitute fraud, how to report suspected fraud, who is responsible for investigating fraud, and confidentiality. Clearly outline your expectations related to employee conduct and the consequences for violating these policies.
    • Provide education for all employees (security awareness, fraud policy understanding). Make sure they are aware of the need to create secure passwords, that they change passwords often and to keep passwords safe. Inform them of the importance of phishing awareness and remind staff about the dangers of clicking on unexpected links and attachments.
    • Limit file access: Give employees access to only those files that are necessary to do their job. Require more than one person to complete key tasks (approving payments, writing cheques, managing petty cash, processing client receivables, approving overtime claims, recording in the accounting system).
    • Protect bank accounts and credit cards: Create separate bank and credit card accounts for your personal life and business. Check security systems your bank uses for online banking to be sure automatic logout is available. Ensure that your credit card provider has suitable fraud protections in place, such as automatic alerts if an employee spends over a certain amount. Limit how and with whom you share confidential banking information.
    • Keep detailed and accurate records: Accurate, detailed record-keeping (accounting records, inventory controls) helps shield your business from fraudulent activities.
    • Go paperless: Going digital reduces access to information, enables fraud preventive accounting controls, permits authorization limitations and creates an easy to trace audit trail.
    • Fine-tune payroll procedures: Ensure that payroll processes require HR and your payroll company to confirm deposit accounts with employees. Pay using direct deposit or open a separate business account to minimize circulation of your company’s bank account information. Use regular audits to keep check for falsified hours, inflated commissions, and other irregularities.
    • Use secure payment methods: Switch to direct deposit or fund transfers. Encrypt payment transactions and partner with a secure payment processor. Consider a cheque imaging solution (scanning or picture taking) making it possible for you to deposit money automatically.
    • Audit high-risk areas often: A daily check of accounts and statements is a great way to protect against fraud or accounting errors. Routinely audit areas of your business that deal in cash, refunds, product returns, inventory management and accounting functions.
  • Establish a thorough hiring process: Check each new hire’s references and previous employers. Do a criminal check, especially for those employees who handle cash, manage payments and have access to bank account information. Use a reputable service that specializes in pre-employment screening.
  • Keep your point-of-sale secure: Make sure all your POS devices are digitally secure. Install passwords and change them regularly. Choose systems that come with end-to-end encryption. Don’t connect your POS to external networks. At the end of each day, account for every POS device and secure devices in a location that only select employees can access.
  • Know who you’re dealing with: Record basic information about the businesses/clients you deal with (address, name, two phone numbers, references). Check who the owners are and how long they have been in business. Search the company’s name online with the term “scam” or “complaint.” Before engaging with suppliers, ask for recommendations from other business owners in your community.
  • Invest in insurance to help with the recovery of some or all of your losses in the event of fraud. Consult with an insurance specialist for help evaluating possible risks and determining what kind of insurance will best suit your business.
  • Get expert advice: You don’t have to figure it all out by yourself! Talk to a small business advisor and/or a commercial banking consultant about products and services to help prevent fraud.
  • Enable whistleblowing: Create a system that enables employees to anonymously report tips essential to dealing with fraud.
  • Update all devices to the latest security software, web browsers, and operating systems. Use antivirus software, anti-malware and firewalls.
  • Create a mobile device action plan to encrypt data. Make sure each employee has a separate user account, so you can trace activity if there’s a problem.
  • Back up critical business data and store the information in the cloud.
  • Secure Wi-Fi networks with Service Set Identifier (SSID) and password protection.

 

It’s easy to put off fraud prevention until an issue arises. Be proactive! By taking a few simple steps to put a fraud prevention plan into action, you’ll protect your business, establish a culture of zero-tolerance for fraud and help mitigate unforeseen threats in the future.

 

 

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